In September 2024, the year-on-year growth rate of social retail sales reached +3.2%, exceeding the +2.3% expected by Wind Consensus Forecast and the +2.1% of August. On a month-on-month basis, the growth rate for September was +6.2%, higher than the historical average of +2.5%. The two-year compound growth rate for September was +4.4%, marking a continuous four-month increase. Overall, consumer spending saw a rebound in September, driven by the implementation of various pro-consumption policies, indicating a clear marginal recovery in consumer prosperity.
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