Netflix's stock price has risen for 6 consecutive business days, with a significant increase in advertising sales.

Early in the trading session, the stock price once again set a new intraday high of $711, surpassing the previous $701 intraday high.

On Tuesday, the company appealed its re-entry into the advertising market, revealing in a blog post an increase of "more than 150% in pre-contracted advertising sales compared to 2023."

Netflix has stated its goal to make advertising a more substantial revenue source to contribute to sustained and healthy revenue growth beyond 2025. As a result, the lowest-priced ad-free streaming plan is gradually being phased out, and the $15.49 Standard Plan becomes the cheapest ad-free option.