NEWS
Flora Growth Corp. Forms Joint Venture with Althea Group Holdings to Create Leading Beverages Brand in U.S. Market
Flora Growth Corp. (NASDAQ: FLGC) has partnered with Althea Group Holdings (ASX: AGH) to form Peak USA JV , a 50/50 joint venture targeting the U.S. cannabis-infused beverages market. Each company contributed $250,000 in operating capital to Peak USA. This collaboration merges Flora's expertise in brand development and sales with Althea's advanced cannabis beverage processing capabilities. The U.S. cannabis beverages segment currently represents 1% to 3% of the market, indicating significant growth potential. With cannabis overtaking alcohol in daily use among first-time users, the joint venture aims to offer a compelling alternative to alcohol. Peak USA will navigate regulatory challenges and leverage combined strengths to establish a strong market presence and drive mutual growth.
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