NEWS
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience
announced a strategic partnership aimed at revolutionizing in-game advertising. This collaboration will create innovative ad formats and immersive experiences for brands, leveraging Anzu's advanced in-game advertising platform and Stagwell's digital expertise. Anzu, backed by major investors like Sony Innovation Fund and NBCUniversal, offers non-disruptive, IAB-compliant ads integrated into gaming environments. Stagwell's extensive network of 70+ agencies will utilize Anzu's technology to enhance programmatic, intrinsic in-game ads, driving brand engagement in the fast-growing gaming market, which boasts over 3.3 billion gamers globally.
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