Stagwell (NASDAQ: STGW) and Google Cloud have announced the launch of new AI-powered features across Stagwell's digital marketing applications, leveraging Google Cloud's infrastructure and AI services, including Gemini models.
Stagwell's applications, including Propellers, CUE, PRophet, and SmartAssets, will now integrate Google Cloud's AI capabilities to enhance creative processes, audience insights, content generation, and creative asset management.
These advancements aim to help marketers work more effectively and creatively by using AI to inform strategies, optimize ads, and streamline workflows.
The new AI features are available to Stagwell customers starting today.