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Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence
Similarweb (NYSE: SMWB) announced the acquisition of 42matters, an app intelligence provider based in Zurich, Switzerland. This acquisition aims to enhance Similarweb's capabilities in the app analytics market, projected to reach $15.7 billion by 2028 with a 20.2% CAGR.
42matters’ solutions cover app store data, app engagement data, and mobile SDK data, enhancing Similarweb’s app intelligence offerings. This will give app owners comprehensive insights into app performance, user engagement, and technology stack comparisons.
The acquisition expands Similarweb's Data-as-a-Service catalog, leveraging 42matters' data on 12 app store platforms, 2.1 million publishers, 2,600+ SDKs, and over 20 million apps. Financial terms weren't disclosed.
42matters’ solutions cover app store data, app engagement data, and mobile SDK data, enhancing Similarweb’s app intelligence offerings. This will give app owners comprehensive insights into app performance, user engagement, and technology stack comparisons.
The acquisition expands Similarweb's Data-as-a-Service catalog, leveraging 42matters' data on 12 app store platforms, 2.1 million publishers, 2,600+ SDKs, and over 20 million apps. Financial terms weren't disclosed.
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