NEWS: Acquisition
Collective Audience Closes Acquisition of Marketing-as-a-Service Provider, DSL Digital, with Multi-Million-Dollar Annual Profitable Revenues
Collective Audience (Nasdaq: CAUD) has acquired a 51% stake in DSL Digital, a provider of Marketing-as-a-Service solutions powered by proprietary AI technology. The all-stock transaction brings multi-million-dollar profitable revenues growing at 20% annually and a prestigious Fortune 500 B2B customer base to Collective Audience. The acquisition adds DSL Digital's first-party consumer data, a 20-member global services team, and proprietary AI-powered AdTech tools. These assets will enhance Collective Audience's AudienceCloud and enable the launch of AudienceServices™ for global brands and agencies. The company expects substantial revenue growth starting in Q2 2024, with further acceleration in the latter half of the year. The acquisition aligns with Collective Audience's strategy of scaling enterprise value through accretive acquisitions and transitioning to a new business model focused on audience-based performance advertising and media for the open web.
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