NEWS
LQR House Enters into up to $6.5 Million Agreement for SWOL Tequila with Of The Earth Distribution Corp
LQR House has signed a significant agreement with Of The Earth Distribution Corp. for up to $6.5 million. Of The Earth will purchase SWOL Tequila for up to $2 million and utilize LQR House's marketing services for up to $4.5 million, contingent on the number of bottles purchased. If sales targets are unmet, the agreement may be terminated. This partnership grants Of The Earth exclusive distribution rights for SWOL Tequila in various Canadian provinces. The collaboration aims to enhance the visibility and market penetration of LQR House brands in Canada's alcohol market. Of The Earth, a rapidly growing Toronto-based distributor, will assist in distributing all LQR House brands and its marketing clients' products throughout Canada. This strategic alliance is seen as a pivotal milestone for LQR House in expanding its market presence and visibility.
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