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Interactive Strength Inc. (Nasdaq: TRNR) Secures Exclusive Distribution for CLMBR in Fast-Growing Gulf Region With MEFITPRO and Receives Six-Figure Initial Order
Interactive Strength Inc. (NASDAQ: TRNR) has secured an exclusive distribution agreement for its CLMBR fitness equipment with MEFITPRO in the Gulf region. The partnership includes a six-figure initial order, expected to ship in Q3. MEFITPRO, based in Dubai, is a leading distributor of top fitness brands. This move leverages the fast-growing fitness market in the Gulf Cooperation Council (GCC) countries, where fitness adoption is outpacing GDP growth. CEO Trent Ward emphasized the region's young and affluent population, presenting significant growth opportunities. TRNR aims to expand to at least ten international distributors this year and expects similar sales potential as in the U.S. The company also plans to obtain necessary certifications for European sales by Q3. Gym chains are increasingly integrating CLMBRs into their cardio floors, replacing elliptical machines and piloting group fitness solutions, reflecting positive customer feedback.
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