NEWS
WISeKey Subsidiary WISe.ART Revolutionizes Ultra-Luxury Market with Strategic Move to Web 3.0 Platform
WISeKey's subsidiary, WISe.ART, has announced a transformative shift to a Web 3.0 platform, aiming to revolutionize the ultra-luxury market. This move leverages blockchain technology to provide transparency, authenticity, and accessibility for Ultra-High-Net-Worth Individuals (UHNWIs) seeking exclusive assets such as boats, fashion, art, villas, watches, jewelry, and travel experiences.
The new platform enables direct listing of luxury assets, reducing the need for intermediaries and lowering transaction fees. Smart contracts automate agreements, ensuring secure and efficient transactions. WISe.ART also introduces fractional ownership, allowing multiple investors to share high-value assets. Additionally, blockchain-based digital identities enhance trust and transparency.
Virtual and augmented reality technologies offer immersive experiences, eliminating the need for physical showrooms and reducing operational costs. NFTs provide digital certificates of ownership, ensuring authenticity and provenance. This strategic move aligns with the principles of the TransHuman Code, promoting luxury and sustainability.
The new platform enables direct listing of luxury assets, reducing the need for intermediaries and lowering transaction fees. Smart contracts automate agreements, ensuring secure and efficient transactions. WISe.ART also introduces fractional ownership, allowing multiple investors to share high-value assets. Additionally, blockchain-based digital identities enhance trust and transparency.
Virtual and augmented reality technologies offer immersive experiences, eliminating the need for physical showrooms and reducing operational costs. NFTs provide digital certificates of ownership, ensuring authenticity and provenance. This strategic move aligns with the principles of the TransHuman Code, promoting luxury and sustainability.
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