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Stagwell's (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology
The Harris Poll, a global public opinion and advisory firm and part of Stagwell (NASDAQ: STGW), has acquired BERA, a leading predictive brand technology platform. This acquisition aims to integrate BERA's AI-powered brand insights and analytics into the Harris Quest suite, thereby enhancing real-time market research and brand tracking capabilities.
BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools. The integration is expected to provide clients with advanced predictive analytics, comprehensive brand valuation, and improved audience targeting. This strategic move is poised to deliver faster and more accurate insights for effective decision-making across various industries.
Key features include advanced predictive analytics to forecast brand performance, comprehensive brand valuation to track and optimize brand equity, and enhanced audience targeting to improve marketing efficiency and ROI. This acquisition underscores Stagwell's commitment to advancing market research and brand management technologies.
BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools. The integration is expected to provide clients with advanced predictive analytics, comprehensive brand valuation, and improved audience targeting. This strategic move is poised to deliver faster and more accurate insights for effective decision-making across various industries.
Key features include advanced predictive analytics to forecast brand performance, comprehensive brand valuation to track and optimize brand equity, and enhanced audience targeting to improve marketing efficiency and ROI. This acquisition underscores Stagwell's commitment to advancing market research and brand management technologies.
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