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Emergent BioSolutions Launches Opioid Emergency Preparedness ‘Lay, Spray, Stay’ Public Education Campaign Starring Pro Football Hall of Famer Emmitt Smith
Emergent BioSolutions Inc. (NYSE: EBS) has launched a new opioid emergency awareness campaign called 'Lay, Spray, Stay' featuring Pro Football Hall of Famer Emmitt Smith. The campaign, part of Emergent's Ready to Rescue initiative, aims to educate the public on responding to opioid emergencies using NARCAN® Nasal Spray. Created in partnership with SAFE Project, the campaign includes video and radio segments to raise awareness about the three-step method for potentially saving lives during suspected opioid poisonings.
The initiative addresses the alarming rate of opioid-related deaths in the U.S., with over 100,000 drug overdose fatalities in 2023. NARCAN® Nasal Spray, containing naloxone, is available over the counter and designed to rapidly reverse opioid poisoning effects. The campaign emphasizes the importance of preparedness and aims to break down stigma associated with accidental opioid poisonings.
Emergent BioSolutions Inc. (NYSE: EBS) has launched a new opioid emergency awareness campaign called 'Lay, Spray, Stay' featuring Pro Football Hall of Famer Emmitt Smith. The campaign, part of Emergent's Ready to Rescue initiative, aims to educate the public on responding to opioid emergencies using NARCAN® Nasal Spray. Created in partnership with SAFE Project, the campaign includes video and radio segments to raise awareness about the three-step method for potentially saving lives during suspected opioid poisonings.
The initiative addresses the alarming rate of opioid-related deaths in the U.S., with over 100,000 drug overdose fatalities in 2023. NARCAN® Nasal Spray, containing naloxone, is available over the counter and designed to rapidly reverse opioid poisoning effects. The campaign emphasizes the importance of preparedness and aims to break down stigma associated with accidental opioid poisonings.
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