NEWS
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen, a global advertising technology platform, has announced a strategic data partnership with The Trade Desk. This collaboration will provide The Trade Desk's advertisers with access to exclusive automatic content recognition (ACR) data segments from Nexxen. The integration offers advanced cross-channel and cross-device targeting capabilities for more efficient media investment across the premium, open internet.
Nexxen's ACR data segments will be directly available on The Trade Desk's platform as its first self-service TV data provider in the U.K., Canada, U.S., and Australia. The data segments are categorized by genres, networks, programs, and brand-level ad exposure, offering comprehensive TV-viewing data. This partnership aims to help advertisers better understand audience TV viewership patterns and inform cross-platform investments.
Nexxen's ACR data segments will be directly available on The Trade Desk's platform as its first self-service TV data provider in the U.K., Canada, U.S., and Australia. The data segments are categorized by genres, networks, programs, and brand-level ad exposure, offering comprehensive TV-viewing data. This partnership aims to help advertisers better understand audience TV viewership patterns and inform cross-platform investments.
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