NEWS
Lulus Joins Forces With Dillard’s in Strategic U.S. Wholesale Expansion
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) has announced a strategic collaboration with Dillard's, one of the nation's largest fashion retailers. This partnership marks a significant milestone in Lulus' wholesale strategy, aimed at expanding the brand's distribution footprint across key markets. As part of this collaboration, Lulus will introduce its latest collections to more than 30 Dillard's stores nationwide, offering a selection of special occasion and event apparel.
The collaboration is timed strategically for Homecoming shoppers and is expected to drive increased market penetration. Lulus also plans to introduce an expanded Prom collection at Dillard's in early 2025. This move aligns with Lulus' record second quarter performance in special occasion and bridesmaids categories, reinforcing its position as a go-to destination for life's special moments.
The collaboration is timed strategically for Homecoming shoppers and is expected to drive increased market penetration. Lulus also plans to introduce an expanded Prom collection at Dillard's in early 2025. This move aligns with Lulus' record second quarter performance in special occasion and bridesmaids categories, reinforcing its position as a go-to destination for life's special moments.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
Read more
Comment
Sign in to post a comment
Spread kindness and love. Life is short. Don’t let greed eat you.
1814Followers
98Following
15KVisitors
Follow