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SOUTHWEST AIRLINES UNVEILS ITS "SOUTHWEST. EVEN BETTER." TRANSFORMATIONAL PLAN AT INVESTOR DAY
Reimagines core product to meet evolving Customer preferences and increase revenue opportunities
Launches new commercial initiatives to enhance Customer Experience and drive value while preserving flexible policies like bags fly free1
Expects to deliver in 2027: approximately $4 billion2 in cumulative incremental earnings before interest and taxes (EBIT) contribution and after-tax return on invested capital (ROIC) of 15 percent or greater, well above weighted average cost of capital (WACC)
Board approves $2.5 billion share repurchase program
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