NEWS
Yoshiharu Announces Market Expansion Plans into the Korean BBQ Segment
Korean BBQ Synergies with Existing Ramen Business to Drive Expanding Market Opportunity and Footprint in High Growth Category
BUENA PARK, Calif., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Yoshiharu Global Co. (NASDAQ:YOSH) ("Yoshiharu" or the "Company"), a restaurant operator specializing in authentic Japanese ramen & rolls, today announced the planned entry into the lucrative and growing Korean BBQ ("KBBQ") category.
Through active and strategic conversations with KBBQ store operators and the investment community, Yoshiharu has identified a growing trend of demand for KBBQ cuisine, predominantly in Southern California, as the popularity of Korean street food has expanded American's rising appetites for Korean BBQ. KBBQ is now a popular dining experience in the region, and is considered an integral part of the region's culture and culinary scene. The communal and interactive nature of KBBQ, with its extensive menus and relatively affordable prices, is a large part of this appeal, with Yelp's Trend Expert stating that Korean restaurants are on the rise.
Having operated in the restaurant sector since 2016, Yoshiharu has leveraged its extensive industry experience and expertise to build a robust network of supply chain stakeholders essential for successful restaurant operations. Recognizing the synergies between its existing suite of culinary offerings and the KBBQ concept, the Company plans to capitalize on the synergies of resources and ingredients for both segments to enhance purchasing power, attract a wider audience, and explore cross-promotion opportunities to further solidify and expand the Yoshiharu brand.
BUENA PARK, Calif., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Yoshiharu Global Co. (NASDAQ:YOSH) ("Yoshiharu" or the "Company"), a restaurant operator specializing in authentic Japanese ramen & rolls, today announced the planned entry into the lucrative and growing Korean BBQ ("KBBQ") category.
Through active and strategic conversations with KBBQ store operators and the investment community, Yoshiharu has identified a growing trend of demand for KBBQ cuisine, predominantly in Southern California, as the popularity of Korean street food has expanded American's rising appetites for Korean BBQ. KBBQ is now a popular dining experience in the region, and is considered an integral part of the region's culture and culinary scene. The communal and interactive nature of KBBQ, with its extensive menus and relatively affordable prices, is a large part of this appeal, with Yelp's Trend Expert stating that Korean restaurants are on the rise.
Having operated in the restaurant sector since 2016, Yoshiharu has leveraged its extensive industry experience and expertise to build a robust network of supply chain stakeholders essential for successful restaurant operations. Recognizing the synergies between its existing suite of culinary offerings and the KBBQ concept, the Company plans to capitalize on the synergies of resources and ingredients for both segments to enhance purchasing power, attract a wider audience, and explore cross-promotion opportunities to further solidify and expand the Yoshiharu brand.
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