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Clarks Partners with Super League to Bring Stranger Things Collaboration to Roblox with Limited-Edition Digital Items
Clarks, in partnership with Super League (Nasdaq: SLE), announced new content within Clarks' PlayPrints Simulator on Roblox, featuring virtual versions of their Clarks X Stranger Things Collection. The update includes free UGC itemsavailable through Unlockables.gg on September 20 and 27, as well as paid UGC items. Super League's Unlockables platform allows marketers to reward users for engagement both on and off gaming platforms.
The PlayPrints Simulator offers five unique worlds with challenges, battles against plant life, and team-based gameplay. This collaboration aims to leverage Gen Z's significant time spent on Roblox, providing a compelling reason for e-commerce or real-world purchases. The initiative builds on Clarks' previous successful Roblox campaigns, including CICAVERSE, one of the top branded experiences on the platform.
The PlayPrints Simulator offers five unique worlds with challenges, battles against plant life, and team-based gameplay. This collaboration aims to leverage Gen Z's significant time spent on Roblox, providing a compelling reason for e-commerce or real-world purchases. The initiative builds on Clarks' previous successful Roblox campaigns, including CICAVERSE, one of the top branded experiences on the platform.
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