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Lead Real Estate Co., (Nasdaq: LRE), a Japanese luxury real estate developer, has announced a partnership with MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM). This alliance aims to enhance LRE's ENT TERRACE extended-stay hotels with healthtech support.

The collaboration will integrate MOTHER Bracelet®, an innovative fitness tracker that requires no charging, into LRE's hotels. This device, utilizing body heat for power, will allow guests to easily monitor their health status. The implementation is set to begin in November 2024 at ENT TERRACE ASAKUSA and ENT TERRACE AKIHABARA in Tokyo.

This partnership aligns with Japan's booming tourism industry, which saw a 51.2% year-on-year increase in foreign visitors in June 2024, reaching a record high of approximately 3.13 million travelers. By offering unique experiences and health-focused amenities, LRE aims to cater to this growing market and create a "cycle of happiness" for its customers.
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