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Better Choice Company to Expand into Veterinary Medicine in 2025 Following the Acquisition of SRx Health
Better Choice Company (NYSE: BTTR) has announced plans to expand into veterinary medicine in 2025 following the acquisition of SRx Health. The new initiative, named Better Pet Rx, will focus on providing care for pets. This expansion aligns with Better Choice's vision of becoming a leading global health and wellness company for both humans and pets.
The acquisition of SRx Health will allow Better Choice to leverage their expertise, existing relationships with pharmaceutical companies, and infrastructure to complement its Halo portfolio of premium pet food products. The company sees animal pharmaceuticals as a key growth area within the pet care industry.
Better Choice will provide more details about the transaction during a Shareholder Update Call scheduled for October 15th at 4:30 PM Eastern Time.
The acquisition of SRx Health will allow Better Choice to leverage their expertise, existing relationships with pharmaceutical companies, and infrastructure to complement its Halo portfolio of premium pet food products. The company sees animal pharmaceuticals as a key growth area within the pet care industry.
Better Choice will provide more details about the transaction during a Shareholder Update Call scheduled for October 15th at 4:30 PM Eastern Time.
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