NEWS
5E Advanced Materials Expands Commercial Team With Strategic Hire to Target APAC Specialty Glass Market
5E Advanced Materials has appointed Kenneth Hoo as Vice President of Commercial Products - APAC. Hoo brings 17 years of borates industry experienceto the organization, having previously served as Sales Manager at Rio Tinto and held various strategic sales roles at borate producers. The appointment aims to strengthen 5E's commercial strategy in the APAC region, particularly in the specialty glass market. The company plans to leverage Hoo's expertise and relationships to expand offtake agreements and commercial contracting discussions in Asia and the United States, which represent major global boric acid demand centers.
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