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Jeffs' Brands Subsidiary, Fort Products, Embraces the Future of E-Commerce
Thursday, 14th November at 6:55 am
Looks to Integrate Cryptocurrency, such as Bitcoin, as Payment Option
Tel Aviv, Israel, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (NASDAQ: JFBR, JFBRW)), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly owned subsidiary, Fort Products Ltd. ("Fort"), which also operates its own online platform, is embracing the future of e-Commerce. Fort has entered into an agreement with a leading software development company to integrate cryptocurrency payment options, including Bitcoin, into its online platform.

Fort Leads Innovation with Bitcoin Payments
As part of its commitment to providing a seamless and forward-thinking shopping experience, Fort expects to provide customers with the ability to pay for its industry-leading pest control solutions using Bitcoin and other major cryptocurrencies on its online platform during the first quarter of 2025. This move reflects Fort's strategy to stay at the forefront of e-commerce trends, catering to a growing segment of customers who prefer decentralized secured payment methods.

Strategic Partnership for Advanced Payment Solutions
Fort's agreement with the software development company will introduce a robust and secure cryptocurrency payment gateway to its online store. The integration will allow customers worldwide to transact effortlessly, broadening Fort's accessibility and appeal to tech-savvy and cryptocurrency-friendly audiences.
Jeffs' Brands Chief Executive Officer, Viki Hakmon said: "Integrating cryptocurrency payments represents an exciting milestone for Fort and Jeffs' Brands. We are committed to meeting the evolving needs of our customers and staying ahead of industry trends. By enabling Bitcoin and other crypto payment options, Fort enhances convenience for its customers and evolves in the modern e-commerce landscape."

Enhancing Global Reach
With cryptocurrency payments, Fort aims to expand its reach across international markets, where digital currencies are increasingly popular. The feature is expected to attract new customer segments and provide an alternative online payment solution that we believe aligns with global financial innovation.

Fort will not actually be receiving any cryptocurrencies. A third-party payment processor will receive the cryptocurrency payment from the customer and will transfer an equivalent amount to Fort in fiat currency.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only. Read more
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