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On November 22, 2024, Infobird completed the acquisition of 65% of Pure Tech Global Limited for approximately $40 million, including transaction costs. This acquisition includes indirect control over Pinmu Century and Zhenxi Brand Marketing Consulting, expanding Infobird's reach in digital advertising and marketing.

Pure Tech specializes in digital advertising and marketing campaigns, leveraging years of R&D and experience in digital marketing and intelligent customer service. This acquisition allows Infobird to expand its market presence in the maternal and infant sector, enhancing its competitiveness and value.

The transaction is part of Infobird's strategy to vertically expand its market and explore new customer opportunities, as outlined in the equity acquisition agreement and its amendment with Shangri-La Trading Limited.
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