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FreeWheel Launches First of its Kind Contextual Marketplace, Informed by Research from the FreeWheel Viewer Experience Lab's New Report, which Found Viewers are 2X More Engaged When Ads are Relevant
Thursday, 5th December at 8:00 am
KERV.ai is announced as an inaugural member of the Contextual Marketplace, joining Proximic by Comscore, which will expand targeting solutions across premium video at scale for advertisers, and unlock more value for publishers
Today, FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetization, joins the Contextual Marketplace, alongside Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation.
The Contextual Marketplace stems from the latest findings in the FreeWheel Viewer Experience Lab report, "Making the Ad Experience More Relevant," which also comes out today. The report illustrates the importance of contextual solutions for advertisers today and lays out steps for buyers and sellers to consider when developing more relevant ad experiences.
Thursday, 5th December at 8:00 am
KERV.ai is announced as an inaugural member of the Contextual Marketplace, joining Proximic by Comscore, which will expand targeting solutions across premium video at scale for advertisers, and unlock more value for publishers
Today, FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetization, joins the Contextual Marketplace, alongside Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation.
The Contextual Marketplace stems from the latest findings in the FreeWheel Viewer Experience Lab report, "Making the Ad Experience More Relevant," which also comes out today. The report illustrates the importance of contextual solutions for advertisers today and lays out steps for buyers and sellers to consider when developing more relevant ad experiences.
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