Digital Brands Group (NASDAQ: DBGI)has announced a partnership with VAYNERCOMMERCE to launch its AVO brand on Tik Tok Shop and Tik Tok Live. The company will utilize VAYNERCOMMERCE's existing studios and influencer network for the launch. The platform will enable influencers and moderators to interact directly with audiences through live video content featuring AVO products. The company plans to expand this strategy to include Sundry products in Q1 2025, marking the third phase of DBG's new digital strategy.
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