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Organigram Acquires Motif, Becoming Canada’s Largest Cannabis Company by Market Share
Organigram Holdings has acquired Motif Labsfor $90 million upfront ($50M cash, $40M in shares), plus potential $10M in contingent shares. This acquisition makes Organigram Canada's largest cannabis company by market share (12.4%). Key highlights:
- Creates #1 position in vapes (21.7% market share) and strengthens infused pre-roll segment
- Motif generated ~$86M LTM net revenue and $4.7M adjusted EBITDA
- Expected cost synergies exceed $10M over 24 months
- Adds strategic facilities in Aylmer and London, Ontario
- Combines strong brands including Organigram's 'SHRED' and Motif's 'BOXHOT'
Combination results in #1 market share position in the Canadian recreational cannabis market1
Catapults Organigram into the #1 position in the vape category and accelerates the Company’s market share in the fast-growing infused pre-roll segment1
Strong brand portfolio now anchored by Organigram’s “SHRED” and Motif’s “BOXHOT” - two of Canada’s beloved cannabis brands
Highly complementary product portfolios with expanded geographic reach
Organigram gains strategically located distribution hub in Southwestern Ontario enabling numerous logistics optimization opportunities
Significant cost synergy potential estimated to be in excess of $10 million to be realized over ~24 months
Financially accretive acquisition with Motif generating approximately $86 million of LTM net revenue and adjusted EBITDA of $4.7 million2,3
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