Microsoft Azure is experiencing significant growth in the Mexican cloud market, driven by system migrations and demand for remote access. According to the 2024 ISG Provider Lens™ report, Azure's growth surpasses other cloud services due to ongoing development and increased competitiveness. The demand for cost reduction and productivity enhancement, accelerated by the pandemic, has led Mexican firms to adopt cloud solutions like Microsoft 365 and SAP on Azure. These tools enhance efficiency, collaboration, and compliance. The report highlights the proactive response of Microsoft's partner ecosystem to generative AI and names top service providers in various sectors. Accenture and DXC Technology lead in all evaluated categories, with several other firms recognized for their capabilities and future potential.