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Aftermarket Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a leading national aftermarket automotive truck parts retailer has chosen its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search feature, which allows customers to enter concepts or questions and receive tailored, relevant results.
Smart Search can handle complex queries like 'best tires for an 18-wheeler used in long-haul trucking', providing not only top-rated tires but also recommending related products. It can also identify and suggest ideal tire replacements from customer-uploaded photos. Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to boosting revenue for eCommerce retailers in the automotive aftermarket industry through personalized and accurate shopping experiences.
Smart Search can handle complex queries like 'best tires for an 18-wheeler used in long-haul trucking', providing not only top-rated tires but also recommending related products. It can also identify and suggest ideal tire replacements from customer-uploaded photos. Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to boosting revenue for eCommerce retailers in the automotive aftermarket industry through personalized and accurate shopping experiences.
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