Nike crisis.
The former ceo did not come from a sports product management background, focused on self-owned online platforms, neglected the cooperation with offline sports stores, resulting in Nike shoes not being placed in the best counters of some sports stores for a long time.
The former ceo significantly cut the product design team, like a restaurant owner reducing the chef's wages, purely relying on improving production efficiency based on paper numbers, how to create explosive products.
What I criticize the most is: this ceo is simply killing the goose that lays the golden eggs! He just focuses on a few popular shoes, quickly releasing generations one after another, resulting in very poor quality control! In the past, many Nike shoes had collectible value and were very vibrant in the secondary market. Now with such practices, even if the shoes are good, they become common. If Nike loses its collectible value, can it still be called Nike?
The solo product has extremely poor profitability! A good example of this is the nearby lulu, while the big brand lululemon's products have impressive profitability.
There are still people who say that a company like this is competitive, it's true that they are fooling the investors who don't look at the company structure. I really like nike's products, that's why I criticize it like this. The only good news is that a new product manager finally took office this year.
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