NVIDIA announces new badge design to showcase the AI performance of GeForce RTX GPUs.

On September 3, 2024 (excerpt)

NVIDIA, a major GPU company, has made significant changes to the branding of the GeForce RTX series. The company has added a new tagline, "Powering Advanced AI," to emphasize the importance of AI capabilities in consumer GPUs and has made a significant change to the positioning of the RTX series, which was previously focused on gaming GPUs.