$NVIDIA (NVDA.US)$ Feel like these companies make a big mist...

Feel like these companies make a big mistake by doing stock splits to lower stock price these days. I haven't been around long, but didn't need to be in order to see how much of a problem shorting is.

With fractional shares, there's not really any need for it to "attract investors" with lower price points. It just made it easier for short sellers. I'm guessing earnings reports were less volatile in ages past. Nowadays it's super easy to just open a short on the day after earnings and rake in easy money.

But crucially, the capital investment and risk associated with stocks over 1k keeps the shorts away. DECK has 836,000 shares sold short, or 3.3% of float with a shoet interest ratio of 2.2. COST a lower priced competitor has 6.5Million shares sold short, or 1.48% and a short interest ratio of 5.48.

In this example DECK has a higher % of float shorted but due to the other metrics COST would face far more downward price pressure on low volume. This is because the amount of shares and the high ratio means more shares will be shorted and for longer periods of time.

Perhaps before 2019, it was a smart move. But I think businesses need to update their playbooks to the modern era.