Post #9 - stock performance: Duolingo, June/ July 2024

I chose this stock to be in my portfolio even though it was overpriced because of the potential I see in this company as a user of their app. I love how the language learn app gamifies to make (some) users hooked. While it is a good product, as a marketer myself, I feel they are not doing a good job in marketing to expand the userbase. This is reflected in their lower quality advertisers (I use the free version, so I get served ads) and perhaps the lacklustre stock performance. On the other hand, this also signals potential upside.

Would you buy a stock just because you are a fan of their product?