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RELATED PR
Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social
Friday, 3rd January at 6:00 am
BOSTON, Jan. 3, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the leading Everyday Influencer Platform.® This acquisition accelerates Later's ability to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce. The deal, valued at $250 million, was funded with a strategic investment from global growth equity investor, Summit Partners.
Friday, 3rd January at 6:00 am
BOSTON, Jan. 3, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the leading Everyday Influencer Platform.® This acquisition accelerates Later's ability to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce. The deal, valued at $250 million, was funded with a strategic investment from global growth equity investor, Summit Partners.
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