Roblox revealed that immersive Metaverse advertising is popular; WiMi “IP +” strategy drives innovation

According to the study, 78 percent of users said they like the immersive experience the brand offers on Roblox, and 82 percent said they appreciate the experience content provided by the brand collaboration, such as avatar items and special small games. Eighty-six percent of users said Roblox was a “good or good” partner to help promote the brand.

The Roblox has been experimenting with Immersive Ads, allowing developers to insert AD content into their Roblox experience. Research has shown positive initial results, for example, three-quarters of users say they believe the brands that advertise on Roblox are innovative and unique.

To that end, Roblox has officially announced that it will expand its range of immersive ads to provide video ads to all eligible advertisers. An important step for Roblox, as it allows more brands to share their information directly with tens of millions of users without having to create customized content.

Metaverse It is the future industry of the integrated innovation and application of the new generation of information technology, and the advanced form of the integration of digital economy and real economy. In recent years, with the continuous progress of digital technologies such as augmented reality and virtual reality, Metaverse has accelerated its application in the industry, and eye-catching Metaverse video advertisements are designed to be immersive, which can fully meet the user immersive experience.

In the digital advertising and marketing industry, Metaverse is particularly widely used. Through Metaverse technology, the digital advertising marketing industry can realize the perfect combination of virtual and reality. This combination of virtual and real not only improves more rich and diversified experience for users, but also brings new growth points and development opportunities for the digital marketing industry.

Metaverse Technology provides strong support for the digital transformation of the industry, which can bring more business models and innovation opportunities for multiple industries, and promote the sustainable development and transformation and upgrading of the industry. Industry insiders believe that Metaverse will deeply empower the digital marketing industry in the future. Through digital means, enterprises can more accurately grasp the needs of advertisers and market changes, and improve operational efficiency and service quality.

Data shows, Metaverse holographic AR first WiMi Hologram Cloud (NASDAQ: WIMI), has unique advantages and resources, focusing on a new generation of information technology, Metaverse, humanoid robot industry, at the same time can provide digital marketing, new media advertising, marketing, Metaverse marketing, marketing link integrated marketing services, bring users highly immersive, virtual interactive new experience, will play a key role in the Metaverse industry development.

Metaverse As one of the key layout of future science and technology industry, WiMi new technology fu is the cornerstone of the development of digital marketing Metaverse, gather a group of innovative enterprises and team, expand with influence at home and abroad of “Metaverse + museum”, “Metaverse +”, “Metaverse +” advertising ” business, speed up the cultivation Metaverse in cloud, cloud wenbo, cloud exhibition, immersive advertising and other new industries.

It is worth mentioning that in the field of digital marketing, WiMi incubates Metaverse exclusive IP, owns 5000 IP rights, strengthens the digital content foundation of Metaverse industry, users unlock more rights and interests, and can enjoy immersive social entertainment experience. It can be said that on this basis, the innovation of WiMi new model is the driving force to explore the combination of advertising marketing and Metaverse technology, which is expected to open a new chapter of brand marketing, lead a new round of Metaverse consumption trend, and jointly promote the rapid development of Metaverse industry.

In fact, new concepts, such as blockchain, Metaverse, AI, and digital collections, which have been emerging in recent years, represent the continuous innovation and development of the technology field and the continuous integration with various industries. And Metaverse innovative business is conducive to promoting the digital marketing industry, expanding diversified business commercialization scenarios, and promoting the transformation and upgrading of the whole marketing and advertising industry with higher quality. We can expect that in the future, we may enter a more wonderful and more diversified Metaverse new era.