$SDG (5285.MY)$ more news of the rebrand name of Sime Darby ...
$SDG(5285.MY$ more news of the rebrand name of Sime Darby Guthrie ==>SD Guthrie is ready for its close-up n summary of key points from chatgpt ===>**Summary of the Article: "SD Guthrie is ready for its close-up"**
- **Name Change and Strategic Shift**:
- Sime Darby Plantation Bhd has rebranded to SD Guthrie Bhd.
- The change aims to move beyond the "plantation" descriptor, reflecting a broader business scope.
- **Rationale and Timing**:
- Group COO Haris Arshad highlighted the timing as perfect for a significant shift.
- The new name allows for exploration beyond traditional plantation activities.
- **New Business Directions**:
- SD Guthrie plans to diversify into renewable energy and green industrial parks.
- The company will invest RM2.5 billion in the next 3-5 years in these sectors.
- A 1,000-acre green industrial park in Kerian, Perak, supported by solar energy, is among the projects.
- **Existing Strengths and Future Opportunities**:
- SD Guthrie leverages its 600,000 hectares of land in Malaysia, Indonesia, and Papua New Guinea.
- It aims to expand downstream operations and integrate more deeply into the value chain.
- **Separation from Sime Darby**:
- Despite retaining "SD" in its name, SD Guthrie operates independently from Sime Darby Property and Sime Darby Bhd.
- The name change was necessary to fully control its branding and goodwill.
- **Historical Significance**:
- The Guthrie name has a long history, predating Sime Darby.
- The renaming evokes the spirit of the 1981 "dawn raid" that returned Kumpulan Guthrie to Malaysian control.
- **Future Vision and Sustainability**:
- SD Guthrie's new tagline, "Unlocking Nature’s Superpower," reflects its commitment to sustainability.
- The company targets net zero emissions by 2050.
- Emphasis on education, community support, and environmental care remains a priority.
- **Leadership's Outlook**:
- Haris Arshad envisions a sustainable, innovative company appealing to new talent.
- The company aims to transform waste into new revenue streams and foster strong customer relationships.
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