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Another 25bp Rate Cut! What's next for the market?
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Seizing Opportunities in Rallying Consumer Staples Stocks

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Moomoo News Global joined discussion · Aug 28 20:23
The typically sleepy consumer-staples stock sector has been having a moment lately. The S&P 500’s consumer staples sector has risen 6% since August and has increased 16% year-to-date. $Walmart (WMT.US)$, $Costco (COST.US)$, $Philip Morris International (PM.US)$ and $Coca-Cola (KO.US)$ all reached all-time highs during Tuesday's trading session.
Seizing Opportunities in Rallying Consumer Staples Stocks
Source: S&P Global
Seizing Opportunities in Rallying Consumer Staples Stocks
What is driving the outperformance of consumer staples?
Strong retail sales data and corporate earnings
The July retail-sales report helped assuage concerns about a slowdown in spending. Sales at U.S. retailers last month surged 1%, registered their biggest increase in a year and a half.
Meanwhile, retailers’ strong earnings send a positive signal that could help lift the broader market, as investors saw when $Walmart (WMT.US)$ beat estimates and raised its outlook, citing stable consumer health.
In addition, $Target (TGT.US)$ posted a 2% rise in comparable sales for its second quarter, marking the first increase in over a year. $TJX Companies (TJX.US)$, owner of discount stores Marshalls and TJ Maxx, also exceeded expectations with a 4% rise in comparable sales.
$Walmart (WMT.US)$ has risen more than 46% year-to-date, $Costco (COST.US)$ and $Coca-Cola (KO.US)$ have increased by 38.3% and 23.2% respectively so far this year. Other retail giants such as $Unilever (UL.US)$ and $Colgate-Palmolive (CL.US)$ have risen more than 35%, while $Procter & Gamble (PG.US)$ has increased by 17.68%.
Seizing Opportunities in Rallying Consumer Staples Stocks
Fed interest rates cut
According to Callie Cox, chief market strategist at Ritholtz Wealth Management, consumer staples stocks been caught up in growing demand for dividend stocks and other interest-rate-sensitive names as traders brace for the Fed to cut interest rates.
“Even though they are traditionally defensive stocks, we’ve seen investors treat consumer staples as a more offensive strategy as rate cuts come into view,” Cox said.
“Now is a good moment to realize that defensive stocks aren’t defensive in every environment,” she added. “Sometimes, they can be opportunistic.”
Source: MarketWatch, CNBC
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only. Read more
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