What is driving the outperformance of consumer staples?
Strong retail sales data and corporate earnings
The July retail-sales report helped assuage concerns about a slowdown in spending. Sales at U.S. retailers last month surged 1%, registered their biggest increase in a year and a half.
Meanwhile, retailers’ strong earnings send a positive signal that could help lift the broader market, as investors saw when$Walmart (WMT.US)$beat estimates and raised its outlook, citing stable consumer health.
In addition,$Target (TGT.US)$posted a 2% rise in comparable sales for its second quarter, marking the first increase in over a year.$TJX Companies (TJX.US)$, owner of discount stores Marshalls and TJ Maxx, also exceeded expectations with a 4% rise in comparable sales.
According to Callie Cox, chief market strategist at Ritholtz Wealth Management, consumer staples stocks been caught up in growing demand for dividend stocks and other interest-rate-sensitive names as traders brace for the Fed to cut interest rates.
“Even though they are traditionally defensive stocks, we’ve seen investors treat consumer staples as a more offensive strategy as rate cuts come into view,” Cox said.
“Now is a good moment to realize that defensive stocks aren’t defensive in every environment,” she added. “Sometimes, they can be opportunistic.”
Source: MarketWatch, CNBC
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