Report: 8 in 10 Singaporean Marketers Use AI to Boost ROI
A new survey by Salesforce revealed that 78% of marketers in Singapore have integrated AI into their workflows or experimented with it to stay competitive and improve ROI. The report showed that high-performing marketing teams are 3.1 times more likely than underperformers to have fully adopted AI, and AI is primarily used to generate content, automate customer interactions, and improve customer segmentation or audience modelling. The report surveyed 4,850 marketers across 29 countries, including 100 from Singapore.