- DoJ said, Google should divest off Chrome and may not reenter the browser market for five years
- prohibited from "acquiring any interests in search rivals, potential entrants, and rival search or search ads-related AI products"
- halt all "anticompetitive payments to distributors, including Apple, Samsung" so that Google isn't the default search engine on their devices
- content creators can choose to opt-out of Google crawlers to train its AI
Most obvious historical comparison is case against Microsoft Corp. in 2001; the DoJ tried to split Microsoft up due to its hold over the web browser market on Windows, though this case ultimately resulted in a settlement. With that in mind, it is possible, the DoJ will go this way, this time.
- Search is close to 50% revenue of Google [Q3 results]
- Browsers market shares: Chrome 60%, Safari 18%, Edge 8% [Source can be contested, because it's larger devices stats only]
- Android - 70% market share in handheld devices
GOOG has to fight hard to ensure a high search traffic. It may have a few options up its sleeves.