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Starbucks CEO Plans Menu Overhaul as Sales Decline
$Starbucks (SBUX.US)$ CEO Brian Niccol plans to overhaul the company’s menu as it faces declining sales.
He also suspended financial forecasts for the coming year due to the current challenges.
Preliminary results showed sales and profits fell, with a 6% drop in US sales and a 14% drop in China. Niccol aims to simplify the menu and adjust pricing to make Starbucks more appealing to customers.
The CEO's approach has faced criticism due to his frequent long-distance commutes, seen as contradictory to Starbucks' environmental commitments.
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pro-active Kiwi_0985 : been waiting a month on the decline..bout time
Prosperity8888 : Run asap. Sales will just continue to decline with so many coffee chains churning out