Successful Food expands its business, and Starbucks enters Northern Europe.

Successful Food, through its subsidiary Successful Food (International), has obtained the opening rights for Starbucks in Iceland, Denmark, and Finland, marking its first entry into this market.

The CEO, Dato' Sydney Kayes, stated that recruitment and procurement will prioritize local considerations in order to highlight the company's operational knowledge and enhance the dining experience at an international level.

"We are pleased to announce that the company will open Starbucks coffee shops in the Nordic region. This will help bring our knowledge into Nordic coffee culture, introduce our hospitality practices to the country, and provide an excellent and valuable Starbucks experience to people all over the world."

He further stated that the company's vision is to combine Starbucks' quality, innovation, and standards with their own brand's cooking and excellent operation, in order to provide the best experience for Nordic coffee enthusiasts.