In 3Q23, TME's online music business grew by 33% YoY to RMB 4.6 billion, accounting for 69% of total revenue. Music subscription revenue grew by 42% YoY to RMB 3.2 billion, mainly driven by steady growth in ARPPU/paid users. Non-subscription music revenue grew by 15% YoY to RMB 1.4 billion and more innovative advertising formats were adopted to increase advertising revenue. TME will increase efforts to develop IoT business, promote Super VIP subscriptions, and launch family membership plans to drive music subscription revenue growth in 2024.
104660389 : Do you expect TME to go back double-digit pricing level after massive selling two years back?