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Tesla EV sales free fall in Australia as China brands grow
Tesla's Australian electric vehicle sales remain in free fall after Nov became the 8th-straight month of year-on-year sales decline for Elon Musk's autogiant amid a growing wave of competition from Chinese rivals.
Tesla sold 2540 vehicles in Australia in Nov, according to data released by the Electric Vehicle Council, resulting in a sales decline of 35.5% compared to the same time last year.
Tesla hasn't recorded year-on-year growth in Australia since Mar when it sold 6017 vehicles for a 68.2% increase on the same time period in 2023.
The continued decline in Nov follows hot on the heels of the MG 4 becoming the first EV in Australia to outsell both the Tesla Model Y and Model 3 in a month since the EVC began tracking sales.
MG Motor Australia's success in October is just one example of how Tesla's dominance in the EV market is slowly being eroded by newcomers.
While MG might have been founded in the UK in the 1920s, it has been controlled by Chinese state-owned automaker SAIC Motor since 2007, and, along with other brands like BYD, Zeekr, Leapmotor and XPeng, has been tearing holes in Tesla's market share by offering cheaper alternatives.
The MG 4 might have wrapped up the limited-time AUD30,990 drive-away pricing that saw it surpass Tesla for sales but it remains AUstralia's cheapest EV on the market with a Dec price tag of AUD32,990 drive-away.
Other MG options range in price up to AUD42,990 drive-away compared to the Tesla Model 3's cost of AUD59,822 drive-away or AUD60,872 drive-away for the Model Y.
Tesla, however, will remain Australia's best-selling EV maker of 2024 despite its stumbles.
Tesla has delivered 34,754 vehicles in Australia so far this year, with the Model Y remaining its vehicle of choice among consumers and accounting for 65% of Tesla's November sales.
The Tesla drop hasn't been all good news for rival Chinese brands though, with much of the market shifting from straight EVs to hybrid and plug-in hybrid vehicles instead.
This move has resulted in a general cooling of the EV market across Australia as more consumers flock to the safety net that traditional fuel sources offer.
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bullrider_21 OP : Tesla's Europe sales fell in 2024. Tesla's US sales fell in 2024. Tesla's Australia sales fell in 2024. Only Tesla's China sales are up.
74216494 bullrider_21 OP : And ? NIOs European sales are microscopic, US sales non-existant, Australias sales non-existant, China sales mediocre, compared to newcomers like XIAOMI or ZEEKR. TSLA still makes money; NIO never did.
bullrider_21 OP 74216494 : Comparing Nio and Tesla is like comparing apple and orange.