Hanshin Tigers won and this year's stock prices are safe!? The jinx and ripple effects of rising stock prices boosted in the championship year
$Hankyu Hanshin Holdings(9042.JP$The professional baseball team “Hanshin Tigers” under its umbrella decided to win the league for the first time in 18 years on the 14th. Utilizing “brand power,” which has many enthusiastic fans, stock price increases and economic effects of parent company Hanshin Hankyu HD, sponsor companies, collaboration goods partner companies, etc. are expected. The jinx that the Nikkei Stock Average will rise in the winning year of the Hanshin Tigers was also discussed, and it was an event to support investors' “buying.”
1. Stock prices of related companies rose
There is a possibility that many stock prices of companies affiliated with the Hanshin Tigers, including Hankyu Hanshin HD, were boosted by awareness of winning the championship.
Group company's $H2O Retailing(8242.JP$Hanshin Department Stores and official sponsors under the umbrella of $Joshin Denki(8173.JP$The championship sale began on the 15th. Also, $Asahi Group Holdings(2502.JP$Asahi Breweries, which is under its umbrella, sells “Hanshin Tigers cans.” In the background of the rise in stock prices, it seems that there is also speculation that affiliated companies will benefit due to increased sales and advertising effects associated with winning the championship.
The Hanshin Tigers will begin the Climax Series from 10/18, where they will face the winners of 2nd and 3rd place in the league, and if they win this, they will face the Japan Series starting 10/28. If it becomes “number one in Japan” for the first time in 38 years since 1985, it seems that a further increase in stock prices of related companies can be expected.
There is a possibility that many stock prices of companies affiliated with the Hanshin Tigers, including Hankyu Hanshin HD, were boosted by awareness of winning the championship.
Group company's $H2O Retailing(8242.JP$Hanshin Department Stores and official sponsors under the umbrella of $Joshin Denki(8173.JP$The championship sale began on the 15th. Also, $Asahi Group Holdings(2502.JP$Asahi Breweries, which is under its umbrella, sells “Hanshin Tigers cans.” In the background of the rise in stock prices, it seems that there is also speculation that affiliated companies will benefit due to increased sales and advertising effects associated with winning the championship.
The Hanshin Tigers will begin the Climax Series from 10/18, where they will face the winners of 2nd and 3rd place in the league, and if they win this, they will face the Japan Series starting 10/28. If it becomes “number one in Japan” for the first time in 38 years since 1985, it seems that a further increase in stock prices of related companies can be expected.
2. Expect economic ripple effects such as sales of collaboration goods
The economic ripple effect of winning the Hanshin Tigers is not limited to related companies.
The Nihon Keizai Shimbun dated 14th reported that applications for the use of trademarks (licenses) such as team emblems and logos to sell products in collaboration with the Hanshin Tigers have risen to about 1500 cases, which is more than double compared to the same period in '22. According to the newspaper, the average sales revenue per professional baseball team is about 2 billion to 3 billion yen for 12 teams. Sales of the Hanshin Tigers have not been disclosed, but it is said that license revenue accounts for 30%. In addition to support goods and apparel, collaboration products that have been sold so far span a wide range of topics, from beer to small construction equipment, dictionaries, etc.
Incidentally, according to estimates published on the 4th by Professor Emeritus Katsuhiro Miyamoto of Kansai University, the economic effect of winning the Hanshin Tigers will rise to about 87.2 billion yen.
The economic ripple effect of winning the Hanshin Tigers is not limited to related companies.
The Nihon Keizai Shimbun dated 14th reported that applications for the use of trademarks (licenses) such as team emblems and logos to sell products in collaboration with the Hanshin Tigers have risen to about 1500 cases, which is more than double compared to the same period in '22. According to the newspaper, the average sales revenue per professional baseball team is about 2 billion to 3 billion yen for 12 teams. Sales of the Hanshin Tigers have not been disclosed, but it is said that license revenue accounts for 30%. In addition to support goods and apparel, collaboration products that have been sold so far span a wide range of topics, from beer to small construction equipment, dictionaries, etc.
Incidentally, according to estimates published on the 4th by Professor Emeritus Katsuhiro Miyamoto of Kansai University, the economic effect of winning the Hanshin Tigers will rise to about 87.2 billion yen.
3. Jinx, where the average stock price rises in the winning year and the following year
The jinx that the Nikkei Stock Average will rise in the year the Hanshin Tigers won the championship and the year after has been touted. 1985, which became the only one in Japan, was the year the bubble economy began in the wake of the “Plaza Agreement.” 2003 was a recovery from the bursting of the IT bubble, and the Nikkei Stock Average rose in 2005 due to the “Koizumi Reforms.” 2023 has also risen by 28.5% so far, and if it continues as it is, the result is likely to be Jinx Street.
Meanwhile, it is not uncommon for the Nikkei Stock Average to be sluggish in years when the Hanshin Tigers were sluggish. In 2008, when the Lehman shock occurred, they were running alone with a maximum difference of 13 games from 2nd place at the July stage, but they finished 2nd due to subsequent stalling, and it is called “historic V number one.” Even in 2018, when it sank to the bottom for the first time in 17 years, the Nikkei Stock Average remained negative.
The jinx that the Nikkei Stock Average will rise in the year the Hanshin Tigers won the championship and the year after has been touted. 1985, which became the only one in Japan, was the year the bubble economy began in the wake of the “Plaza Agreement.” 2003 was a recovery from the bursting of the IT bubble, and the Nikkei Stock Average rose in 2005 due to the “Koizumi Reforms.” 2023 has also risen by 28.5% so far, and if it continues as it is, the result is likely to be Jinx Street.
Meanwhile, it is not uncommon for the Nikkei Stock Average to be sluggish in years when the Hanshin Tigers were sluggish. In 2008, when the Lehman shock occurred, they were running alone with a maximum difference of 13 games from 2nd place at the July stage, but they finished 2nd due to subsequent stalling, and it is called “historic V number one.” Even in 2018, when it sank to the bottom for the first time in 17 years, the Nikkei Stock Average remained negative.
Related stocks: $Mizuno(8022.JP$、 $Lawson(2651.JP$、 $KDDI(9433.JP$
Source: Nihon Keizai Shimbun, Kansai University press release, moomoo
Source: Nihon Keizai Shimbun, Kansai University press release, moomoo
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only.
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