The Infinity Infinity Annual Festival came to a perfect end to explore the future with partners

In recent years, live streaming platforms have maintained intense business format innovation and experimentation with diversified models, and have become infrastructure for other industries to seek development; at the same time, content ecosystem construction has also become an anchor point for various platforms to enhance their competitiveness.

On January 30, 2024, Enjoy Infinite Peak Night - 2023 was held in Beijing. Its subsidiary Beautiful Live, Lehi Live, Hi Show Live, Honey Crazy Live, Celebrity Live, and celebrity anchors and partners gathered to connect the platform with users, anchors, and upstream and downstream partners.

The annual festival has been held continuously for 8 years. It is a super honorary stage created by Infinity for anchors and the Guild. It is also a super IP in the industry. Through this annual festival, Infinity will join hands with partners and star anchors to explore the limitless possibilities of the content ecosystem.

This year's annual festival is still divided into two parts: online and offline. The online festival began on December 6, 2023, and ended perfectly on December 28 through intense competition in the three stages of the Audition Contest, Individual Artist Contest, and Guild Tournament. The five live streaming platforms produced 76 honorary awards for anchors and 100 honorary guild awards.

During the competition, the anchors used their enthusiastic spirit and excellent talent content to showcase their charisma and professional abilities in all aspects, and garnered the love and support of a large number of fans. This is a feast of dreams and a testament to hard work.

Unlike the past, the online event of the 2023 Festival did not continue the previous rules and focused more on user experience. AI technology permeated it, and traffic resources, content presentation, and product functions were organically integrated, making the content ecosystem more dynamic and attractive, and providing users with a diverse, open, and detailed entertainment experience.

​02 Empower upstream and downstream partners to achieve multi-party win-win

As a leading live streaming platform in the industry, Infinity has always been committed to the refinement and diversification of content operations. Anchors and associations are the core forces of content production, and stimulating their potential is critical to the development of the platform.

As a key event for the refined and diversified operation of Infinite Content, the annual festival is not only a stage for showcasing high-quality content, but also an important anchor for empowering partners such as anchors and guilds. The anchors are selected for the annual festival to maximize their talents and enhance their personal brand influence, thereby gaining more exposure and career development opportunities. Guilds, on the other hand, can better discover and train outstanding anchors, expand their popularity, and lay a solid foundation for their own development; on the other hand, through closed-door meetings after the peak night, the guild can learn from the experiences and methods of other outstanding guilds, improve its own management system, and enhance the guild's revenue. Through events such as annual festivals, Infinity favors resources towards high-quality content, and motivates anchors and guilds to participate more actively in various activities on the platform.

This kind of interaction and cooperation will further enhance the platform's content and service capabilities, and bring viewers a higher quality, more detailed, and diverse live streaming experience.

​03 Technology supports diversified content “update”

2023 will be a year for Infinity to actively embrace technological change, continuously explore the application of cutting-edge technology in the field of live streaming, increase cooperation with universities, scientific research institutions, and content creators, and use cutting-edge technologies such as VR, AI, XR, and large model applications to jointly develop and create digital content and scenarios to provide users with a more realistic and immersive live streaming experience.

Cultural confidence is an expression of the times. In 2023, the Infinite Heritage Collection Program will successively enter traditional intangible heritage techniques such as Jingxi Shadow Art, Jingdezhen, Jiangxi Paper-cutting, etc., breaking the traditional transmission path of intangible heritage techniques in the form of live broadcasts, incorporating current trend elements, and showing intangible heritage in a more friendly manner during the live broadcast. At the same time, intangible heritage techniques, which are rich in traditional Chinese culture, enrich the content of the live streaming platform and bring users a new experience. They praise, praise, and recognize intangible heritage craftsmen, and are also a kind of support and inheritance of traditional culture.

Infinite Hope, through technology+content, the creative transformation and innovative development of outstanding traditional Chinese culture will allow traditional culture to exist in our daily lives and subtly nourish us.

At the pinnacle night of the annual gala, he Xiaowu, CEO of iXiang Infinity, appeared on the scene to share and give a speech on the business layout and industry development of iXiang Infinity.

He Xiaowu said, “We were born in an era of booming mobile internet entertainment in China, and have grown into a leader in the live streaming industry with more than 300 million users in ten years. Now, with a bold attitude, we are once again embracing the next generation of information technology transformation brought about by the metaverse, and using years of technology accumulation and operation experience to create a new metaverse platform — the Mindful Metaverse.” In 2023, with its rich entertainment content, immersive scene experiences, and innovative experiments in product technology, Infinity began a global layout in Dubai, further expanding its metaverse vision and connecting the world with content services. “We have a track record of success starting from scratch, and we also have a global vision and mindset. We strive to create a new, personalized metaverse ecosystem for users around the world, so that everyone can live like in the real world, in the SiXing Metaverse, and we hope everyone can enjoy an exclusive and elegant metaverse lifestyle.”