The reason for the fall in stock prices due to Google financial results
The main reasons why Google (parent company: Alphabet)'s stock price fell due to recent financial results are as follows:
- **Lower than expected ad revenue**: YouTube ad revenue in particular fell short of market expectations, and ad revenue for the second quarter was 8.66 billion dollars, up 13% from the same period last year, which was lower than the market forecast of 8.95 billion dollars
- **Decline in sales of the search advertising business**: Sales of the search advertising business, which is our core business, fell slightly below analysts' expectations, and this had an adverse effect on stock prices
- **Decrease in cost per click**: A 9% drop in the cost per click paid by advertisers is also having an effect
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