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Tourism Authority of Thailand Inks Strategic Cooperation with 8 CN Firms, Including Ant & Meituan
The Tourism Authority of Thailand (TAT) announced the signing of a "Letter of Intent for Strategic Cooperation on Thai Tourism" in Beijing with 8 Chinese industry heavyweights, namely Ant Group $BABA-W (09988.HK)$ , $TRIP.COM-S (09961.HK)$ , $Huawei Hongmong (LIST0795.SH)$, $iQIYI (IQ.US)$, JegoTrip, $MEITUAN-W (03690.HK)$ , $Spring Airlines (601021.SH)$ and Sina News.
Through the joint efforts of the eight partners, TAT will further satisfy the diversified needs of Chinese tourists and rebuild their confidence in travelling to Thailand, in order to comprehensively promote the industrial upgrading and innovative development of Thailand's tourism industry.
In order to encourage more Chinese tourists to travel to Thailand, Thailand's visa-free policy for Chinese tourists will continue until 29 February 2024, which will facilitate close travel between the two countries.
TAT expects to receive more than 25 million international tourists this year, of which Chinese tourists are expected to exceed 4 million.
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