The introduction of UberX in 2012, which allowed non-professional drivers to offer rides, significantly reduced costs and broadened the user base. Despite facing regulatory challenges and competition, Uber continued to innovate, introducing services like UberEats for food delivery and Uber Freight for logistics. In 2019, Uber went public, solidifying its position as a leader in the ride-hailing industry. As of November 2024, Uber's market capitalisation stands at approximately $154.24 billion, reflecting its substantial growth and influence in the global market.