he received a 58% stake in Trump Media & Technology Group (TMTG), the company behind Truth Social, without having to invest his own money directly. This type of stake allocation can happen as a form of “sweat equity,” where an individual receives ownership in a company in exchange for their brand, influence, or reputation rather than direct financial investment. In Trump’s case, his high-profile name and political influence likely helped attract attention, users, and potentially investors, so he was granted the stake without an upfront cash investment.