UEM Sunrise: Finding balance in housing affordability, project profitability crucial in creating vibrant real estate industry

In the welcoming address for “Form to Future” real estate forum organised by UEM Sunrise on Wednesday at Kuala Lumpur, Hisham said that the forum strived to provide an avenue to explore and discuss the present and future of the real estate sector.

“I hope this forum will [address] the tough questions and other issues that may arise as we work to balance affordability and profitability in the real estate sector. This balance is crucial to ensure a vibrant real estate industry that benefits every stakeholder,” said Hisham.

Meanwhile, in his keynote address, UEM Sunrise CEO Sufian Abdullah said, “Our industry stands at the crossroads, shaped by transformative forces that demand our attention. As public sentiment increasingly focuses on sustainable urban development and social equity, the influx of data centre investments and the push of renewable energy are redefining our landscape.”

He reaffirmed the company’s commitment to reshaping the real estate landscape by riding on the current revival efforts and enthusiasm to advance Malaysia’s real estate sector, particularly the Iskandar Puteri region in Johor.

Held at M Resort & Hotel Kuala Lumpur, the inaugural one-day real estate forum by UEM Sunrise was attended by over 700 industry leaders and experts. The collaborative partners of the forum are investment advisory firm CLSA Malaysia, Khazanah Nasional Bhd, and Advancing Malaysia.

Key discussions include market trends, capital availability, potential of the Johor-Singapore Special Economic Zone (SEZ) and the role of foreign investment in driving sectoral growth.