$UOB (U11.SG)$ Taylor Swift fans drove more than 23,000 tran...

Taylor Swift fans drove more than 23,000 transactions over the three-day concert ticket sales period in July for her six shows in Singapore, according to data collated by UOB on Singapore cardholders’ spending patterns for the year.

This contributed to the $46 million in total spent on concert tickets in 2023 for UOB cardholders, of which $39 million is attributed to concert ticket sales for Western pop acts. Other musical acts include Mandopop and K-pop.