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Palantir
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Update to go with this morning’s update! Hehehe
$Veritone (VERI.US)$ Oxford Road and Veritone One Combine to Create World's Largest Podcast Agency and a Market Leader in Creator-Based Video Advertising
6 MINUTES AGO, 12:43 PM EDT
VIA BUSINESSWIRE
Insignia Capital's acquisition of both firms positions the new entity to lead in audio and creator-based advertising, offering unparalleled scale and expertise to brands.
Oxford Road and Veritone One, two leading audio and creator-based advertising agencies, announced their plans to form the world's largest podcast group and leading creator-based media entity. The deal, facilitated by Insignia Capital Group, positions the companies to transform how brands leverage audio and creator-led content to drive measurable results. Both businesses will continue to operate independently in the near term, with future designs for a unified lead brand.
The transaction unites Oxford Road's international traction and industry innovation with Veritone One's advanced technology stack, data capabilities, and creator-led video and influencer expertise. This union addresses a critical gap in the market, offering brands unparalleled access to and performance in podcasting, streaming audio, radio, and creator-based video channels.
"Brands have been missing out on the full power of audio and creator-led content because these highly fragmented channels are challenging for firms without deep subject matter expertise," said Dan Granger, CEO of the newly combined organization. "Our mission is to redefine the value of these channels for advertisers. With Veritone One's industry-leading tech and data platform, in combination with Oxford Road's innovation on behalf of brands, we're creating an agency that sets a new standard."
6 MINUTES AGO, 12:43 PM EDT
VIA BUSINESSWIRE
Insignia Capital's acquisition of both firms positions the new entity to lead in audio and creator-based advertising, offering unparalleled scale and expertise to brands.
Oxford Road and Veritone One, two leading audio and creator-based advertising agencies, announced their plans to form the world's largest podcast group and leading creator-based media entity. The deal, facilitated by Insignia Capital Group, positions the companies to transform how brands leverage audio and creator-led content to drive measurable results. Both businesses will continue to operate independently in the near term, with future designs for a unified lead brand.
The transaction unites Oxford Road's international traction and industry innovation with Veritone One's advanced technology stack, data capabilities, and creator-led video and influencer expertise. This union addresses a critical gap in the market, offering brands unparalleled access to and performance in podcasting, streaming audio, radio, and creator-based video channels.
"Brands have been missing out on the full power of audio and creator-led content because these highly fragmented channels are challenging for firms without deep subject matter expertise," said Dan Granger, CEO of the newly combined organization. "Our mission is to redefine the value of these channels for advertisers. With Veritone One's industry-leading tech and data platform, in combination with Oxford Road's innovation on behalf of brands, we're creating an agency that sets a new standard."
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